Patrick Is a Member of a Consumer Market Research Panel

question 67

Multiple Choice

Patrick is a member of a consumer market research panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are, "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the phase of the new- product development process.

• A) concept testing
• B) business analysis
• C) idea screening
• D) idea generation
• E) test marketing

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Definitions:

Idealized Representations

Conceptual or artistic depictions that represent a perfected version of something, often neglecting reality's flaws.

Prototype Matching

Prototype matching is a cognitive process in which an individual categorizes objects or experiences by comparing them to an internal 'best example' or prototype within a certain category.

Expert Wine Tasters

Individuals with advanced skills and training in detecting the subtle flavors, aromas, and characteristics of wines.

Perceptual Learning

The process by which sensory skills and abilities are improved through practice, allowing for better recognition and discrimination.