Kara Is a Member of the Product Development Team at a Company

question 70

Multiple Choice

Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" In this case, Kara and her team are most likely in the phase of the new-product development process.

• A) commercialization
• B) concept testing
• C) business analysis
• D) product development
• E) test marketing

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