PepsiCo Has Developed a New Flavor of Soft Drink That

question 79

Multiple Choice

PepsiCo has developed a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available in the test area.
• B) Retailers in the test area would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the test area.
• E) The test area has stable year-round sale of soft drinks.

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Definitions:

Empowering

Relates to the process of giving individuals or groups more power and control over their lives or work, often leading to increased autonomy, confidence, and productivity.

Grading Rubrics

Tools used by educators to assess students' work by providing detailed criteria for evaluation, consisting of various levels of achievement for each criterion.

Teaching Assistants

Individuals, often students themselves, who assist a professor or teacher with instructional responsibilities, such as grading, leading discussion sections, or providing academic support to students.

Empowering

The process of delegating authority and responsibilities to employees, encouraging them to take initiative and make decisions.