The Management Team at Tablerock Foods Believes That It Has

question 90

Multiple Choice

The management team at Tablerock Foods believes that it has come up with a delicious low-calorie dessert, but it is uncertain about the type of promotional and pricing campaigns to be used that can ensure better receptivity by consumers. In this instance, the management team should probably proceed to the stage of the new-product development process.

• A) idea generation
• B) commercialization
• C) screening
• D) test marketing
• E) product development

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Definitions:

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled or sensed in any way).

Jean Piaget

A Swiss psychologist known for his pioneering work in child development and his theory of cognitive development.

Legacy

Something handed down from the past, such as property, traditions, or reputation, influencing the present and future.

Habituation Study

Research method that examines how repeated exposure to a stimulus decreases individuals' responses to it over time.