During the Commercialization Phase of the New-Product Development Process, a New

question 172

Multiple Choice

During the commercialization phase of the new-product development process, a new product is launched in stages, starting in one geographic area and gradually expanding into adjacent areas. This gradual introduction of the product is known as:

• A) market development.
• B) concept testing.
• C) rollout.
• D) market extension.
• E) jamming.

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Definitions:

Apprenticeship Programs

These are formalized training programs that combine on-the-job training with classroom instruction, usually sponsored by employers or labor unions, to prepare individuals for skilled trades.

Classroom Lectures

A traditional educational method where an instructor provides a presentation or talk to a group of students in a classroom setting.

Performance Appraisals

The systematic evaluation of the performance of employees and to understand the abilities of a person for further growth and development.

Corporate Outsourcing

The practice of hiring external firms or individuals to handle business activities or services that could be performed internally, often to reduce costs or improve efficiency.