Service Marketers Make Promises to Customers, Suggesting That the Customers

question 16

Multiple Choice

Service marketers make promises to customers, suggesting that the customers must place some degree of trust in them. In this way, service marketers are trying to address the challenge of the service characteristic of:

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Recruitment

The process of attracting, selecting, and appointing suitable candidates for jobs within an organization to fill job vacancies.

Halo Effect

A cognitive bias where an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties.

Employment Interviews

Formal conversations between a job applicant and an employer to assess the applicant’s suitability for a position.

Work Samples

Examples of previous work used to demonstrate an individual's skills, quality of work, and experience to potential employers.