Safe Auto Insurance Asserts "Minimum Coverage for Minimum Budgets" for Its

question 135

Multiple Choice

Safe Auto Insurance asserts "minimum coverage for minimum budgets" for its automobile insurance. Which of the following best describes Safe Auto's approach?

• A) Customers often use price as an indicator of quality, and Safe wants to be seen as a low quality provider.
• B) The type of advertising used by Safe makes insurance more tangible to the customer.
• C) Safe wants to reassure customers that it provides the highest level of service quality available.
• D) Because market conditions limit price rise on auto insurance, Safe uses this approach to gain customers.
• E) For certain services, customers look for the low-cost provider, which is what Safe claims to be.

---

Definitions:

Borda Count

A voting method that assigns points based on the order of preference, determining the winner by the total points received.

Rank

The relative position or standing of someone or something in a hierarchy, based on importance or achievement.

Voters

Individuals who have the right and participate in the process of electing representatives or deciding on public issues through a democratic vote.

Candidates

Individuals or entities that are considered for a role, position, or selection process.