Scenario 11.2 Use the Scenario to Answer the Questions

question 185

Multiple Choice

Scenario 11.2
Use the scenario to answer the questions.
Jonathan Moore, President of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and observes that there are certain areas in which the company needs to improve. He specifically feels that Polar's product mix can be managed in a more effective way. Jonathan summons a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group reaches a consensus that the complete industrial product line of ice chests needs to be eliminated. It contemplates to do so by letting the product decline without making any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear within a week, owing to its unprofitability. While discussing these strategies, the group also uncovers several customer segments at which new products could be targeted. The managers decide to assemble a group of people from all functional areas of the company and confer them responsibilities for all aspects of the new-product development.
-Refer to Scenario 11.2. The group of people that the management has assembled to take on the task of new- product development can be best described as a:

• A) buying center.
• B) focus group.
• C) virtual team.
• D) venture team.
• E) brand management team.

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Definitions:

Political Instability

A situation in which a government or political system is at risk due to various factors like civil unrest, sudden changes in leadership, or economic crises.

North Atlantic Treaty Organization

A military alliance formed in 1949 for mutual defense and cooperation among North American and European countries.

Senate Debate

A Senate debate is a formal discussion on proposed legislation or issues, taking place in the Senate chamber, where Senators express their opinions and argue for or against the matter at hand.

Conflict

A serious disagreement or argument, typically a protracted one, that can occur between individuals, groups, or nations.