Convenience Products Are

question 124

Multiple Choice

Convenience products are .

• A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort
• B) inexpensive items for which buyers are willing to exert considerable effort
• C) rarely purchased items that are found in certain retail outlets
• D) items that are expensive but are easy to purchase
• E) items that require some purchase planning and for which the buyer often will not accept substitutes

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Definitions:

Characteristics

Features or qualities that serve to identify or distinguish someone or something.

Defensiveness

A psychological reaction that occurs when an individual feels threatened or challenged, leading to behaviors that protect their self-esteem or justify actions.

Reduce

To decrease in size, amount, extent, or number.

Social Competence

The ability to handle social interactions and relationships effectively, including understanding social cues and responding appropriately.