Scenario 10.3 Use the Following to Answer the Questions

question 87

Multiple Choice

Scenario 10.3
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character, the Pillsbury Doughboy, since 1965. He appears in television commercials touting the quality, benefits, and features of the products Pillsbury sells. Each product in the Pillsbury line, such as crescent rolls, pizza dough, biscuits, and cinnamon rolls, includes the Pillsbury name on the package. In addition to the Pillsbury name, the Pillsbury Doughboy also appears on each package, although in different poses. On the Pillsbury website, the Pillsbury Doughboy character is animated and can be seen "dancing". He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 10.3. The Pillsbury brand name would be characterized as a brand.

• A) private
• B) manufacturer
• C) store
• D) generic
• E) dealer

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Definitions:

National

Pertaining to or characteristic of a nation; a term that can refer to aspects related to a country such as policies, identity, or affairs.

Primary Objectives

The main or most important goals, purposes, or targets that an individual, group, or organization aims to achieve.

Law

A system of rules created and enforced through social or governmental institutions to regulate behavior.

Harmony

A state of agreement or concord in relationships or musical notes producing a pleasing effect.