In the Idea Generation Phase of the New-Product Development Process

question 25

True/False

In the idea generation phase of the new-product development process, sales personnel constitute an external source for new product ideas.

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Definitions:

Weak Id

A term related to Freudian psychology, suggesting a diminished or underdeveloped id, affecting an individual's instincts and desires.

Strong Superego

In Freudian theory, having an overly dominant superego, which can lead to feelings of guilt and strict moral behavior due to internalized societal standards.

Weak Ego

Indicates an individual's lack of strength or development in the ego, affecting their self-esteem and ability to manage impulses.

Collectivism

The principle or practice of giving a group's needs and goals precedence over individual desires or ambitions.