Scenario 10.3 Use the Following to Answer the Questions

question 214

Multiple Choice

Scenario 10.3
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character, the Pillsbury Doughboy, since 1965. He appears in television commercials touting the quality, benefits, and features of the products Pillsbury sells. Each product in the Pillsbury line, such as crescent rolls, pizza dough, biscuits, and cinnamon rolls, includes the Pillsbury name on the package. In addition to the Pillsbury name, the Pillsbury Doughboy also appears on each package, although in different poses. On the Pillsbury website, the Pillsbury Doughboy character is animated and can be seen "dancing". He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 10.3. If Hanes, a manufacturer of t-shirts, were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front, this would be an example of .

• A) a brand-extension
• B) co-branding
• C) brand licensing
• D) individual branding
• E) fanciful branding

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Definitions:

Therapists

Professionals trained to diagnose and treat psychological problems and disorders, employing various therapeutic techniques.

Early Signs

Initial indicators or symptoms that may suggest the development or presence of a disease or condition.

Experimental Study

A study method that involves manipulating variables to determine cause and effect relationships.

Cure Rates

The percentage of people who are considered completely free of a particular disease after undergoing treatment.