Scenario 10.4 Use the Following to Answer the Questions

question 249

Multiple Choice

Scenario 10.4
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 10.4. Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as a(n) .

• A) brand extension
• B) individual packaging
• C) manufacturer branding
• D) family packaging
• E) multiple packaging

Understand the concept of learning as a change in behavior resulting from experience.

Explain the processes and effects of observational learning and social learning theory.

Distinguish between reflexes, instincts, and learned behaviors.

Understand the ethical considerations and criticisms in the study of behavior.

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Definitions:

Dominant Culture

The set of shared values, beliefs, and norms that characterize the largest and most influential group within an organization.

Explicit and Implicit Coercion

The use of direct or indirect pressure to influence someone's decisions or actions.

Rapid Change

The quick and often significant transformation in the environment, technology, society, or economy that requires prompt adaptation.

Organization Development (OD)

An area of study and application aimed at improving the ability and knowledge of individuals to facilitate better change and outcomes within organizations.