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question 164

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KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 8.2.Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?


Definitions:

Colonization

The act of establishing control over a foreign land and its people, often involving economic exploitation and cultural domination.

Britain

A geographical term that can refer to the island of Great Britain (comprising England, Scotland, and Wales) or, more broadly, the United Kingdom.

India

A country in South Asia, known for its diverse cultures, languages, and traditions, and as the world's largest democracy by electorate.

NIC

Newly Industrialized Country; a nation whose economy has transitioned from being primarily agricultural to more industrial and manufacturing-oriented.

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