Examlex
What functions do packages perform? What are the factors marketers should consider when developing packages?
Representative Power
The formal right conferred by the firm to speak for and to a potentially important group.
Personal Power
Describes an individual's ability to influence or control the circumstances of their own or others' lives.
Formal Hierarchy
A formal hierarchy is an organizational structure where individuals and groups are ranked according to levels of authority, responsibility, and status within the organization.
Zone Of Indifference
A range within which attempts to influence a person will be perceived as legitimate and accepted without critical thought.
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