Recently Jose Went to a Neighborhood Grocery Store to Pick

question 26

Multiple Choice

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for UltraCool deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has toward UltraCool deodorant.

• A) brand recognition
• B) brand resistance
• C) brand preference
• D) brand insistence
• E) no brand loyalty

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Definitions:

Systematic Desensitization

A therapeutic technique aimed at reducing anxiety or phobias through gradual exposure to the feared object or situation combined with relaxation exercises.

Phobias

Intense, irrational fears of specific objects or situations, significantly impacting an individual's daily life.

Unconscious Thoughts

Mental processes that occur without conscious awareness, influencing feelings, thoughts, and behaviors in ways not immediately accessible to introspection.

Past History

Past history is a record or account of events, actions, or conditions that happened in the past.