To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

Define and understand the concept of schemas and scripts.

Understand the fundamental characteristics and components of wisdom.

Identify the role of long-term memory and working memory in expertise and decision making.

Recognize the barriers to effective decision making, including biases and fixedness.

---

Definitions:

Conditioned Response

A Conditioned Response is a learned reaction to a stimulus that was previously neutral but has become conditioned through association.

Negative Feelings

Emotions or sentiments characterized by a lack of positivity, which can include sadness, anger, and fear.

Television Ad

A segment produced to promote products, services, or ideas, broadcasted during television commercial breaks.

Specific Phobia

An intense, irrational fear of or aversion to a particular object or situation that provokes immediate anxiety and avoidance behavior.