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When Minute Maid Mailed Out Free Samples of Its New

question 20

Multiple Choice

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.


Definitions:

Big Five

A psychological model outlining five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by thoroughness, attention to detail, and a desire to do a task well.

Personality Factor

Aspects of an individual's character or psychological makeup that affect behavior and attitudes.

Agreeableness

A trait of personality defined by the presence of empathy, a willingness to collaborate, and the motivation to sustain harmonious social connections.

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