A Distinguishing Factor Between a Brand Name and a Brand

question 61

Multiple Choice

A distinguishing factor between a brand name and a brand mark is that a brand name

• A) creates customer loyalty.
• B) consists of words.
• C) identifies only one item in the product mix.
• D) is registered with the U.S. Patent and Trademark Office.
• E) implies an organization's name.

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Definitions:

Merchandise

Products or goods that are bought, sold, and traded in the market, often referred to in retail contexts.

Sample Points

Represent individual observations or items selected from a larger population for the purpose of statistical analysis.

Tossing

The act of throwing an object into the air with the outcome subject to chance, often used in determining probabilities.

Six Sided Die

A common type of die used in games, having six faces numbered one through six, with each face having an equal probability of landing up.