As Digital Communication Technologies Have Advanced, Marketers Tend To

question 12

Multiple Choice

As digital communication technologies have advanced, marketers tend to:

• A) have less control over their product's positioning.
• B) have more control over the processing of information.
• C) have less control over people's perceptions of their business.
• D) be more selective on news releases regarding their company.
• E) reach markets that were previously inaccessible.

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Definitions:

Perpetual Inventory System

An automated inventory management system which promptly registers inventory transactions during sales or purchases through digital point-of-sale systems and enterprise asset management software.

Purchases Returns

Transactions involving the return of goods previously bought to the supplier, often due to defects, inaccuracies, or other reasons, leading to a refund or credit note.

Accounts Payable

Liabilities of a business that are owed to creditors for goods and services purchased on credit and are due within a short period, typically less than a year.

Perpetual Inventory System

Inventory accounting method that uses computerized point-of-sale and enterprise asset management software to immediately track sales or purchases of inventory.