A Firm May Decide That All Packages Should Be Similar

question 282

Multiple Choice

A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called

• A) family extension.
• B) family packaging.
• C) overall packaging.
• D) package extension.
• E) selective packaging.

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Definitions:

Submissiveness

The quality of being inclined or disposed to yield to the authority or will of others, often characterized by a lack of resistance or assertiveness.

Aggressiveness

A behavior characterized by being assertive, bold, and often forceful, potentially aiming to dominate or control.

Major Components

Fundamental parts or elements that make up a system, machine, or compound.

Authority Figure

An individual who holds power or influence over others in a particular context, often due to position, knowledge, or expertise.