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Scenario 10.4
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 10.4. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of packaging.
Gross Payroll
The total amount of money paid by a business to its employees before any deductions are made.
Social Security Rate
The percentage rate at which income is taxed to fund a country's social security system, which usually provides retirement, disability, and survivor benefits.
Unfunded Pension Liability
The gap between the pension benefits promised to employees and the actual amount of funds available to meet those obligations.
Long-term Liability
Financial obligations of a business that are due beyond the current fiscal year or operating cycle.
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