As Digital Communication Technologies Have Advanced, Marketers Tend To

question 12

Multiple Choice

As digital communication technologies have advanced, marketers tend to:

• A) have less control over their product's positioning.
• B) have more control over the processing of information.
• C) have less control over people's perceptions of their business.
• D) be more selective on news releases regarding their company.
• E) reach markets that were previously inaccessible.

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Definitions:

Securities Dealers

Financial professionals who buy and sell securities on behalf of their clients, and sometimes for their own accounts.

Stock Brokers

Professionals who act as intermediaries between investors and the stock market, facilitating the buy and sell transactions of stocks on behalf of their clients.

Banks

Financial institutions licensed to receive deposits and provide loans to individuals and businesses.

Primary Market Transaction

A financial transaction that occurs when a company first sells its securities directly to investors, such as through an initial public offering (IPO).