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What Are the Effects of Technological Forces on International Marketing

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Essay

What are the effects of technological forces on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?


Definitions:

Bondholder

An individual or entity that owns a bond issued by a borrower, entitling them to receive interest payments and the return of principal.

Income Tax

Taxes levied by the government on the income generated by businesses and individuals.

Stockholders

Individuals or entities that own shares in a corporation, also commonly referred to as shareholders.

Borrowed Money

Funds that are obtained through loans or credits, which must be repaid with interest.

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