Describe the Seven Segments Included in the Social Technographics Profile

question 56

Essay

Describe the seven segments included in the Social Technographics Profile.

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Definitions:

Content Marketing

A marketing strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Social Branded Entertainment

Content created by or for brands that blends marketing messages with entertainment value, distributed through social media to engage audiences.

Social Games

Interactive games designed to be played on social networking platforms, promoting communal engagement and interaction.

Prolonged Period

An extended duration of time, often longer than expected or usual.