Ralph Lauren, an Apparel Store Realized That Spectators Make Up

question 66

Multiple Choice

Ralph Lauren, an apparel store realized that spectators make up the majority of its online followers. The spectators are interested in reading about the latest fashions but don't typically create and add their own content. The apparel store wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population. Which of the following should the apparel store do?

• A) Have a contest to gather consumer-generated content.
• B) Ignore comments from Critics.
• C) Create a Fan Page and invite consumers to post their thoughts.
• D) Post its own promotional messages on blogs and websites.
• E) Stick to traditional promotions rather than social networking.

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Definitions:

Foreign Key

An attribute in a database table that provides a link between data in two tables, typically to enforce referential integrity.

Main Key

A unique identification attribute or field in a database, functionally identical to a primary key.

Row Selector

A tool in spreadsheet and database applications that allows users to select entire rows.

Field Selector

A user interface element that enables the user to choose specific fields or data elements for display or manipulation.