Use the Following to Answer the Questions

question 128

Multiple Choice

Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 9.1.The Disney website has a special link for educators that allows them to download educational videos pertaining to various subjects and grade levels.Educators are asked to register online with further information about their needs.This is an example of

• A) addressability.
• B) interactivity.
• C) accessibility.
• D) connectivity.
• E) control.

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Definitions:

Discriminative Stimulus

A stimulus in the environment that signals the availability of reinforcement or punishment, guiding behavior accordingly.

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus after a desired behavior is exhibited, making the behavior more likely to happen in the future.

Punishment

A consequence that decreases the likelihood of a behavior being repeated.

People's Response

The reactions or responses provided by individuals or groups to various stimuli or situations.