Examlex
What are the effects of technological forces on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?
Accurate
A description of information, data, or measurements that are correct and free from errors or inaccuracies.
Test-Retest
To determine the reliability of a measure by testing and retesting it under the same conditions. If the measure is reliable, it will produce similar results each time.
Inter-Item Reliability
A measure of whether the individual questions in a question set are consistent in their results. See also internal reliability.
Semantic Differential-Format
A type of survey question format that uses a scale allowing respondents to rate an object, concept, or event within the range of two bipolar adjectives.
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