Selling Products That Are Not in Demand in All World

question 132

Multiple Choice

Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on

• A)internationalization.
• B)culturalization.
• C)nationalization.
• D)globalization.
• E)customization.

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Definitions:

Experimental Methods

A research technique that tests hypotheses and establishes cause-and-effect relationships between variables.

Naturalistic Observation

A research method involving observing subjects in their natural environment without intervention by the researchers.

Case Studies

Research methods involving the detailed examination of a single example or case.

Surveys

Research methods involving the collection of data from a predefined group of respondents to gain information and insights on various topics of interest.