Cultural Differences Do Not Affect Marketing Negotiations and Decision-Making Behavior

question 126

True/False

Cultural differences do not affect marketing negotiations and decision-making behavior.

---

Definitions:

Service Orientation

A business approach that prioritizes customer satisfaction and delivers quality service as a fundamental value and goal.

Societal Marketing Concept

A marketing approach that considers not only the demands of consumers but also the interests of society as a whole by focusing on sustainability and ethical practices.

Social Responsibility

The obligation of companies to act in ways that benefit society at large, beyond their own interests or profit.

Sustainable Development

The practice of meeting present needs without compromising the ability of future generations to meet their own needs, typically focusing on environmental, economic, and social sustainability.