Perry Supply & Co

question 102

Multiple Choice

Perry Supply & Co. experiences an increase in its sales, and accordingly, its sales force has continued to expand. Now, the firm plans to add a fleet of company vans as part of its sales expansion. For Perry Supply & Co., these vehicles would represent a purchase.

• A) modified rebuy
• B) straight rebuy
• C) new-task
• D) reevaluated
• E) repetitive

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Definitions:

Related Diversification

A strategy where a business expands into new areas that have a connection or relation to its existing operations or markets.

GE Business Screen

A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.

Portfolio Planning

The process of strategizing the mix of business holdings a company should have for optimal performance.

Business Strength

A company's competitive advantage or core competencies that enable it to outperform competitors.