Students from a Marketing Research Class Are Involved in a Project

question 59

Multiple Choice

Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress which individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data they find the responses are very similar across the three areas. The students feel comfortable they have achieved with regard to their data.

• A) reliability
• B) causal relationships
• C) validity
• D) sampling accuracy
• E) measurability

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Definitions:

Output

Refers to the total amount of goods or services produced by an individual, firm, or country within a specific period.

Firm

A business organization, such as a corporation or partnership, that sells goods or services for profit.

Marginal Revenue

The enhanced earnings from selling an additional unit of a product or service.

Pure Competition

A market structure characterized by a large number of firms, all producing identical products, and no single firm has any influence over market price.