During the Search for Products and Evaluating Possible Suppliers Stage

question 28

Multiple Choice

During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.

• A) cost
• B) value
• C) profit
• D) demand
• E) SWOT

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Definitions:

Automating

The process of using technology or machinery to perform tasks with minimal human intervention.

Project Profitability Index

The Project Profitability Index is a financial metric used to evaluate the attractiveness of an investment or project, calculated as the present value of future cash flows divided by the initial investment.

Investment Proposals

Formal suggestions or plans put forward for consideration, relating to the allocation of resources to generate financial gains.

Preference

In finance, this term relates to shares or securities that have priority over common shares in the payment of dividends and upon liquidation.