When Julia Goes for the First Class of Her Operations

question 50

Multiple Choice

When Julia goes for the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. Julia is in the stage of the consumer buying decision process.

• A) purchase
• B) evaluation of alternatives
• C) problem recognition
• D) information search
• E) pre purchase evaluation

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Definitions:

Experimental Extinction

The process by which a conditioned response is eliminated through repeated presentation of the conditioned stimulus without the unconditioned stimulus.

CS

An abbreviation for Conditioned Stimulus, which refers to a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

US

Abbreviation for the United States, a country in North America.

Conditioned Response

The automatic response established by training to an ordinarily neutral stimulus.