A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

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Definitions:

Testability

The quality of a hypothesis or theory that allows it to be tested through experimentation or observation.

Scientific Theories

Thoroughly verified theories that explain a part of the natural world, built upon facts consistently validated by numerous observations and experiments.

Demographic Data

Statistical information about populations, especially those showing age, income, education, etc.

Social Scientists

Professionals who study human behavior, relationships, and society through qualitative and quantitative methods.