Having Used Both Secret and Sure Deodorants, Annette Feels That

question 177

Multiple Choice

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) about Secret.

• A) impression
• B) consideration set
• C) cognition
• D) attitude
• E) self-concept

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Definitions:

Decoding

The process of interpreting and understanding a message that has been received.

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Noise

Any unwanted or disruptive sound that interferes with clear auditory communication, but in a communication context, it refers to any factor that distorts or hinders the reception of a message.

Clampitt's Strategies

A set of communication strategies proposed by Phillip G. Clampitt for effective organizational communication.