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What Can Marketers Do to Reduce Cognitive Dissonance in a Consumer

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Short Answer

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?


Definitions:

Pool Funds

The act of combining resources, often money, from multiple sources for a common investment purpose.

Financing Operations

Activities relating to managing the capital and funding of a business to ensure it can meet its financial obligations and continue operations.

Policymaking Decisions

The process of creating laws, regulations, or guidelines by which a government or organization operates.

Corporate Officers

Individuals appointed to manage the day-to-day operations and make major corporate decisions in a company.

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