The Gap Inc

question 167

Multiple Choice

The Gap Inc. has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all variables for market segmentation.

• A) psychographic
• B) usage
• C) demographic
• D) lifecycle
• E) behavioristic

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Definitions:

Neo-Freudian

Relating to the theories developed by the followers of Freud, who adapted and expanded upon his psychoanalytic perspectives.

Social Isolation

A state in which an individual lacks a sense of social belonging, true engagement with others, and a substantial number of social contacts, often impacting mental and physical health.

Interpersonal Therapy

A form of psychotherapy focused on improving a patient’s relationships and social functioning to help alleviate their psychological distress.

Psychodynamic

A psychological perspective that focuses on the dynamic interplay between conscious and unconscious processes and their effects on behavior.