Within the Information Search Step of the Consumer Buying Decision

question 146

Multiple Choice

Within the information search step of the consumer buying decision process, the two primary aspects that exist are:

• A) consideration and evoked sets.
• B) personal information and non-personal information.
• C) selective retention and selective distortion.
• D) internal search and external search.
• E) company-produced information and internal information.

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Definitions:

Scientific Management

A management theory developed by Frederick W. Taylor that emphasizes efficiency and productivity by scientifically studying work processes and setting performance standards.

Process And Production

The methods and activities involved in transforming raw materials into finished goods, emphasizing efficiency and quality.

Theory X

A management concept that assumes employees are inherently lazy and will avoid work if they can, necessitating a controlling management style.

Gullible

Easily deceived or tricked because of being too trusting.