The Manager of Mega Market, an Online Store, Is Interested

question 109

Multiple Choice

The manager of Mega Market, an online store, is interested in asking consumers what they think about the store's new web page and expanded product selection. If the manager would like to obtain a high response rate while avoiding interviewers' travel expenses and have the study conducted as quickly as possible, which data collection method should be recommended?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

American Women

Refers to the role, status, and experience of women in American society, which has evolved over time and varies across different periods and communities.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, leading to widespread unemployment, poverty, and significant social upheaval.

Columbia River Project

A series of public works projects in the Northwestern United States, centered on the Columbia River, aimed at providing hydroelectric power, irrigation, and flood control.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939 in response to the Great Depression.