A Customer Shopping for a Fax Machine Tells a Salesperson

question 170

Multiple Choice

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her:

• A) cognitive dissonance.
• B) service characteristics.
• C) consideration set.
• D) evaluative criteria.
• E) information search criteria.

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Definitions:

Standardized Languages

Languages or terminologies that have been normed and regulated across specific fields to ensure consistency and clarity.

Common Vocabulary

Common vocabulary refers to the set of terms and expressions that are understood and used by a group of people, facilitating clear and concise communication.

Basic Grammar

The fundamental rules and structure governing the composition of clauses, phrases, and words in any language.

E-prescribing

The use of electronic systems to write and send prescriptions to pharmacies, eliminating the need for handwritten prescriptions.