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In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called
Uncertainty Avoidance
A cultural dimension describing the extent to which people in a society attempt to cope with anxiety by minimizing uncertainty.
National Culture
The set of shared values, beliefs, and norms that affect the behavior and practices of individuals within a country.
Geert Hofstede
Geert Hofstede is a Dutch social psychologist known for his research on cross-cultural groups and organizations, especially for developing the Hofstede's cultural dimensions theory, which analyzes cultural differences.
Domestic Marketplace
The market within a country's borders, where goods and services are traded domestically.
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