Use the Following to Answer the Questions

question 90

Multiple Choice

Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 5.1.Which of the following best describes Lil' Angels' current approach to the market?

• A) It is segmenting the market according to demographic variables.
• B) It is segmenting the market according to product-related variables.
• C) It has chosen a segment that is not identifiable and divisible.
• D) Its market is impossible to reach because of legal constraints.
• E) It is not segmenting the market but is attempting to reach everyone with the product.

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Definitions:

Joint Decision Making

The process by which two or more parties collaborate and share insights to come to a mutually agreed-upon decision.

Substantial Delegation

The significant transfer of responsibility and authority from one person to another while retaining accountability for the outcome.

Prior Approval

It denotes the necessity to receive authorization before proceeding with an action or decision.

Failure to Delegate

The inability or unwillingness of a person in a leadership or managerial position to assign responsibilities and tasks to others.