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Scenario 6.2 Use the Following to Answer the Questions

question 91

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
Both the Racer and the Strider were very popular choices for family vans. Racer noticed that the majority of its customers were families with 3 or more children, and so they developed commercials that featured larger families. They also produced commercials that featured Hispanic-looking actors and for some markets, in Spanish. Alicia Desario and her husband were currently shopping for a van for their family. As Alicia listened to an advertisement on the television about the Strider, she noticed that the Strider cost about $27,000 and had gas mileage of about 17 mpg. She recalled an earlier ad for the Racer, which also cost about $27,000, but had gas mileage of about 21 mpg. She also liked the way the family was portrayed in the Racer ad, showing the children in the back seats having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Racer van, he replied that it had too low of gas mileage at only 16 mpg.
Since Alicia didn't agree with that number, he produced a magazine ad that supported his claim of the 16 mpg for the Racer. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Racer and the Strider.
-Refer to Scenario 6.2. Since Alicia and Carlos were using gas mileage as one of their assessment criteria, they are most likely in the phase of the consumer buying process.

Definitions:

Horizontal Line

A straight line with no slope, moving left to right parallel to the x-axis in Cartesian coordinates.

Slope-intercept Form

A way of writing linear equations using the formula $y = mx + b$, where $m$ is the slope of the line and $b$ is the y-intercept.

Slope

The calculation of how steep or inclined a line is, determined by the ratio of its vertical shift to its horizontal shift between any two points on the line.

Inequality

A mathematical statement that uses inequality signs to compare two expressions, indicating that they are not equal and one has a greater or lesser value than the other.