When a Product Is a Conspicuous One, Reference-Group Influence Is

question 20

True/False

When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.

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Definitions:

Resource

Assets or inputs used in the production of goods and services, including natural resources, labor, and capital.

Fundamental Resource

Basic inputs used in the production of goods and services, typically including labor, capital, land, and entrepreneurship.

Labor

The physical and mental effort used to produce goods and services.

Human Creations

Innovations, artworks, processes, and inventions that result from human imagination and intellect.