When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.

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Definitions:

Plasma

The liquid component of blood, in which the blood cells are suspended, consisting mainly of water and proteins.

Na+

Sodium ions, essential electrolytes in the body that help maintain blood pressure and volume, and are critical for proper muscle and nerve function.

Excretion Route

Pathways through which waste products are eliminated from the body, including the renal, respiratory, digestive, and integumentary systems.

Kidney

One of the two organs that excrete urine. The kidneys are bean-shaped organs approximately 11 cm long, 5 cm wide, and 3 cm thick lying on each side of the spinal column, posterior to the peritoneum, approximately opposite the twelfth thoracic and first three lumbar vertebrae.