The Pillsbury Company Defines All Individual Consumers Who Are Purchasers

question 157

Multiple Choice

The Pillsbury Company defines all individual consumers who are purchasers of flour as its target market. It also defines all businesses that purchase flour as its target market. Which targeting strategy would be most appropriate in this case?

• A) Concentrated
• B) Undifferentiated
• C) Wide appeal
• D) Differentiated
• E) Clustered

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Definitions:

Bulimics

Individuals who suffer from bulimia nervosa, an eating disorder characterized by episodes of binge eating followed by purging.

Middle-Class

A social, economic, or cultural class that falls between the working class and the upper class, typically associated with moderate income, education, and professional jobs.

Young

Used to describe individuals in the early stages of life, often implying a lack of maturity, experience, or age.

Intimate Partner Violence

Intimate Partner Violence is any form of physical, sexual, emotional, or psychological abuse that occurs between partners in an intimate relationship.