Seventh Generation Is a Company Producing Products That Limit the Amount

question 67

Multiple Choice

Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing; mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will be implemented by Seventh Generation?

• A) Geographic location
• B) Age, sex, and socioeconomic characteristics
• C) Social class variables
• D) Personality characteristics, motives, and lifestyles
• E) Family life cycle, social class, and religion

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Definitions:

Profession

A vocation requiring specialized educational training and skills, typically denoting careers with a significant intellectual component.

First Draft

The initial version of a document or piece of writing, often requiring further revision and refinement.

Subject Matter

Refers to the central theme or key information that is being discussed or focused on in a given context.

Specific Audience

A specific audience refers to the particular group of people a message, product, or piece of content is designed to reach.