The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

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Definitions:

Successful Stepfamilies

Blended families that manage to navigate the challenges of bringing together parents and children from previous marriages successfully.

Couple Relationship

A romantic or sexual relationship between two people.

Rewards

Benefits or positive feedback given for a specific behavior, encouraging repetition of such behavior.

Remarriage

The act of marrying someone again after being divorced or widowed from a previous spouse.