Alli Inc Segments Its Diet Pills Based on Those Who Have

question 70

Multiple Choice

Alli Inc. segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of:

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Selective Listening

The process of hearing and focusing on certain parts of a message while ignoring others, often based on bias or preconception.

Passive Listening

A listening style where the listener does not actively engage with the speaker, often resulting in a lack of understanding or retention of the information.

Critical Thinking

The process of objectively analyzing and evaluating an issue in order to form a judgment.

Evaluating

The process of assessing or examining something with the possibility or intention of instituting change if necessary.